Introduction
If you're a small law firm, your clients may not know that you exist. In order to get new clients, it's important that they find your firm through search engines. This means creating content and promoting it on social media and other websites where potential clients might be looking for legal services in your area. Here are some tips for using SEO (search engine optimization) to promote your law firm:
Create a list of targeted keywords.
Once you have your list of relevant keywords, it's time to start building out those pages.
If you're going to take on the task of creating content for each keyword and building links from there, then think about how many versions of each piece of content are needed. For example: if a client wants an SEO consultant, but also wants someone who can write blog posts about their law firm's services and how they can help clients with legal problems (like bankruptcy), then two different articles will be required—one for each brand. This is where PageRank comes into play again because Google will reward more pages in its indexing system if they contain more information than just one topic per page (for example: an article about bankruptcy vs another article on divorce).
Use both short and long-tail keywords.
One of the most important things you can do to help your attorney clients find you is to use both long-tail and short-tail keywords.
Long-tailed keywords (also known as "long tailed" or "long tail") are more specific than their shorter cousins, but also more difficult for searchers to find on Google. Long tail keywords tend not to be searched for often, which means that they're harder for Google's algorithms to determine how relevant they are for a given search query. However, because these terms are less common, there is typically a significantly smaller pool of them compared with searches that include shorter phrases ("short-tailed"). If a potential client searches for "criminal defense lawyer" and clicks on one of your ads in response, then chances are good that this person has already been researching criminal cases online—and thus should be interested in hiring an attorney who specializes in those types of cases right now!
Implement the keyword in your blog content.
The most important thing to keep in mind when implementing keywords is that you want them to be used as often as possible. This means ensuring that your keyword is used in the title and first paragraph of each blog post, along with any other relevant content within those sections. It’s also important that you use this keyword throughout all aspects of your website, including:
Articles written by attorneys (e-books)
Infographics or other graphics generated by law firms/attorneys
Write a headline that appeals to readers.
The first step in writing a headline is to determine what type of content it will be. This can be done by browsing the internet for articles about your legal field, or by conducting an online search for keywords related to what you're trying to promote. Once you know what kind of article you're working from, think about how people might react when they see this particular piece of content on their screens.
You want them not only understand what's being said but also agree with it—and so do we! We believe that headlines should be short, sweet and relevant; grammatically correct; interesting enough that readers want more; and easy enough for even those who are new or unfamiliar with our firm's services (or any other business) at home in front of their computers at work during lunch breaks without needing explanation."
Utilize social media.
Social media is a great way to get new clients. It's also a great way to promote your law firm and its services, as well as any blog posts you write.
You can use social media accounts like Facebook and Twitter to share links or photos of cases that are relevant to your area of expertise. You can also use hashtags on these platforms, which will help boost visibility by increasing the number of people who see your content in search engines like Google.
Use online business directories.
Use online business directories.
Listing in online business directories is free, easy and can help you get new clients.
You can find online business directories by searching for them on Google or Bing.
You can also find them on social media, such as Facebook and Twitter
Include your keyword in image alt tags.
This is a great way to get more exposure for your images. When you're uploading an image, include the keyword in the alt tag so that it can be easily seen by search engines and users who are searching for something related to what you've posted.
However, make sure that this isn't just keyword stuffing! If your image has a lot of content in it and you want people who see it to find more information about those topics (such as articles or blog posts), then don't use "alt" tags for keywords—use tags instead.
Write a compelling meta description for each blog post you publish.
Writing a compelling meta description for each blog post you publish is an essential part of SEO. While Google’s algorithm considers the title and URL of your website, it also looks at how relevant those two elements are to what visitors see when they land on a page.
To help boost your search rankings and encourage people to click through from their search results, include keywords that relate directly to the topic of your content (i.e., “SEO tips for attorneys).” This will make them more likely to share or bookmark it so that other users can find it too!
Link to your own content within the posts you write.
One of the best ways to increase your chances of getting a high-quality link from Google is by linking back to your own content. The more relevant links you have, the better chance you have of ranking well on search engines.
There are two ways to go about this:
Posting a link within every post you write and then linking back at the end of each one after writing it (this may not work if people don't read long articles).
Linking back immediately after publishing any new piece of content or adding new sections/posts into an existing article with a shortcode such as [link_to("http://www.example.com")]. This will help promote your website in general because it looks like someone else wrote these posts for you!
These are useful tips for getting new clients to find my firm through search engines
These tips should help you get more clients, traffic and referrals.
Use the tips to get more people to contact your firm. The best way to do this is by creating an excellent website that tells them everything they need to know about how much value you can provide their case. You also want to make sure that every page on your site answers questions such as "What kind of lawyer did this?" or "How much does it cost?" Make sure all pages are easy enough for someone who has no experience with law firms—even if they're not hiring one yet—to navigate without getting lost or confused along the way!
Use the tips so that other lawyers will see how great our firm is at delivering results for our clients' lives and businesses."
Conclusion
I hope this article has been helpful to you and your practice. Let me know in the comments below if there’s anything else I can do to help!